You’ve probably noticed a few changes going on with our brand across social media. Recently we took the bold (& slightly crazy) decision to re-brand our little business from ‘Muklet’ to ‘The Letterman Co’. And we decided to did it right before our busiest time of year – the Holiday season!
The thing (and there are many things as I’m discovering) with running your own business, is that no-one’s telling you what to do, or how to do it. That is unless of course you decide to pay someone to manage your business affairs, and do all the bits you have no clue what to do.
Well, I’ll be honest, I wasn’t quite sure I’d survive it, but I did. I made it out the other side of an epic run of Christmas fairs & order fulfilment! In hindsight I was maybe a little ambitious with how many Christmas Fairs I signed up to, but as with everything it’s a big learning curve right now. In the run up to the … Continue reading Burning the midnight oil & calling in the cavalry
If I had £1 for every time someone suggested I should make some products in pink I would have broken even by now! My response is that The Letterman Co brand is authentic Americana, which doesn’t generally involve pink in the palette! I spoke to a lovely brand management consultant recently at a networking meeting. She was admiring my wire basket of Letterman Co wares … Continue reading Keeping on Brand and resisting the pink
So firstly, apologies that it’s been a while since my last post. My excuse is that I’ve been working! Real, paid, grown-up working! You see whilst I get my ‘Letterman Co’ on, and get this business going, I still need to pay for the proverbial bread and butter. (My husband occasionally apologizes for not being a banker and keeping me in the style he thinks … Continue reading Keeping one foot in the Fash-wan pot
Although my background is in fashion design, I’ve always been fascinated by understanding how consumers buy, what motivates us to buy, and the who, what and where of our style references. I’ve got a clear vision of what The Letterman Co’s DNA will be and the kind of childrenswear brands I’d like to align it with. I’m also clear about what I don’t want it … Continue reading Curated by Crafted (let’s try some Pop Ups!)
The Rookie Mama 