I’m aware of trends. I’ve worked in the Fashion industry for the past 17 years, I’ve become tuned in to seeing patterns emerge. In case you haven’t noticed there’s a bit of a working revolution going on… If you’re entrenched in social media you’ll also be aware of this ‘Motherhood’ and ‘Sisterhood’ vibe that’s currently circulating the online communities.
So if I’m gonna Blog & Vlog I’d like to offer something a little different. With a wave of Moms jacking in the day job to get designing, making and selling why not offer something these guys might be interested in reading to help pass on tips, funny stories, perhaps let people learn from my misadventures.
Continue reading Blogging – what’s in it for me? What’s in it for you?
Well, I’ll be honest, I wasn’t quite sure I’d survive it, but I did. I made it out the other side of an epic run of Christmas fairs & order fulfilment! In hindsight I was maybe a little ambitious with how many Christmas Fairs I signed up to, but as with everything it’s a big learning curve right now. In the run up to the … Continue reading Burning the midnight oil & calling in the cavalry
When you tell people you work as a fashion designer, they often seem to assume that you spend your days sitting in a glamorous art studio, sketching and flipping through fabric swatches. Oh, if only that were the case! I remember some very disgruntled placement students at one brand I worked for. It didn’t take them long to realize that most of their day would … Continue reading Getting my Craft On! Re-connecting with my Creativity (Guest blog for Etsy London Local Team)
A couple of weeks ago we had one heck of a 7 days at Letterman Co HQ. It started with an email from Vogue asking if I’d like to put an advertorial in their October issue, which would feature a handpicked selection of clothing, toys, accessories and furniture for children and babies. With only a day to decide whether to go for it, I called … Continue reading Riding the highs and lows and navigating social media
So firstly, apologies that it’s been a while since my last post. My excuse is that I’ve been working! Real, paid, grown-up working! You see whilst I get my ‘Letterman Co’ on, and get this business going, I still need to pay for the proverbial bread and butter. (My husband occasionally apologizes for not being a banker and keeping me in the style he thinks … Continue reading Keeping one foot in the Fash-wan pot
Although my background is in fashion design, I’ve always been fascinated by understanding how consumers buy, what motivates us to buy, and the who, what and where of our style references. I’ve got a clear vision of what The Letterman Co’s DNA will be and the kind of childrenswear brands I’d like to align it with. I’m also clear about what I don’t want it … Continue reading Curated by Crafted (let’s try some Pop Ups!)
The Rookie Mama 