There’s been a lot of learning curves since I started last year. The business is constantly evolving from the original idea I had. The DNA of muklet hasn’t changed, it’s still ‘Americana & Vintage for Kids’, and now it has the addition of ‘big kids’ products! But the way I sell it, talk about it and market it is evolving. I confess to not yet … Continue reading Finding my Blog & Instagram Voice, and not being a d•@k
If I had £1 for every time someone suggested I should make some products in pink I would have broken even by now! My response is that The Letterman Co brand is authentic Americana, which doesn’t generally involve pink in the palette! I spoke to a lovely brand management consultant recently at a networking meeting. She was admiring my wire basket of Letterman Co wares … Continue reading Keeping on Brand and resisting the pink
A couple of weeks ago we had one heck of a 7 days at Letterman Co HQ. It started with an email from Vogue asking if I’d like to put an advertorial in their October issue, which would feature a handpicked selection of clothing, toys, accessories and furniture for children and babies. With only a day to decide whether to go for it, I called … Continue reading Riding the highs and lows and navigating social media
The Rookie Mama 