What a Mom can get done in an hour

“….Before I had children, I could spend an hour doing absolutely nothing. Nothing. Indeed, an hour was chickenfeed. I could spend whole days with absolutely no achievement at all. ….Three days after having Lizzie, however, I suddenly realised the riches I had squandered. An hour! Oh man, what I could do with an hour now! ….Just an hour! If my mother wasn’t so sodding selfish, … Continue reading What a Mom can get done in an hour

Ice-cream beards and grubby knees

If there’s one thing me and my husband totally agree on, it’s that we want to allow our kids to be kids! We positively encourage getting mucky, falling over, learning that maybe that wasn’t such a great idea after all and getting back up again. A 99 Flake (soft serve with a fancy chocolate stick to my American friends!)  tastes all the better for having … Continue reading Ice-cream beards and grubby knees

The Rookie Mama: The story begins

On this pathway to entrepreneurship I decided that I would write a blog to accompany my journey into start-up-business-land. I threw around some ideas for a title. I wanted to create a commentary on my journey of (hopefully) growing The Letterman Co into an awesome international brand and at the same time chasing that elusive ‘work/ life’ balance all us working mommies dream of. Becoming … Continue reading The Rookie Mama: The story begins

The Letterman Co: The Concept

So, now that I had a brand name, and a basic idea for the brand aesthetic, what was I going to design? Being a designer & a Mum (Mom to my American friends), I’d always struggled to find kids’ clothes I really liked – clothes that were cool, authentic and didn’t feel too contrived, cutesy, preppy or pastel. I wanted the boys to be comfortable … Continue reading The Letterman Co: The Concept

The Letterman Co: The Beginning

B: (pointing down the road to my old office) Mummy, why don’t you work there any more? Me: Because they decided they didn’t need my help any more. B: Why don’t they need your help? Me: Because they think they can design their clothes without me. B: So what are you going to work as Mummy? Me: I’m going to make some cool things, some T-shirts … Continue reading The Letterman Co: The Beginning