I like meeting people, and I like being social. Through creating Muklet I’ve been able to connect more with the community around me than I ever would having been stuck working behind a desk 9-9 (the extra hours would be spent working late, checking emails or procrastinating about work!).
It’s a great time to take a pause, and take an objective look at the business. The collection has organically grown over the last year to reflect the demand and feedback I have received about Muklet. When I started just over a year ago I designed and produced Kidswear from age 2-7 years. That has now grown to include apparel from birth through to XXL Adult!
I’m aware of trends. I’ve worked in the Fashion industry for the past 17 years, I’ve become tuned in to seeing patterns emerge. In case you haven’t noticed there’s a bit of a working revolution going on… If you’re entrenched in social media you’ll also be aware of this ‘Motherhood’ and ‘Sisterhood’ vibe that’s currently circulating the online communities.
The thing (and there are many things as I’m discovering) with running your own business, is that no-one’s telling you what to do, or how to do it. That is unless of course you decide to pay someone to manage your business affairs, and do all the bits you have no clue what to do.
There’s been a lot of learning curves since I started last year. The business is constantly evolving from the original idea I had. The DNA of muklet hasn’t changed, it’s still ‘Americana & Vintage for Kids’, and now it has the addition of ‘big kids’ products! But the way I sell it, talk about it and market it is evolving. I confess to not yet … Continue reading Finding my Blog & Instagram Voice, and not being a d•@k
A couple of weeks ago we had one heck of a 7 days at Letterman Co HQ. It started with an email from Vogue asking if I’d like to put an advertorial in their October issue, which would feature a handpicked selection of clothing, toys, accessories and furniture for children and babies. With only a day to decide whether to go for it, I called … Continue reading Riding the highs and lows and navigating social media
The Rookie Mama 